We’ve all seen the memes accusing Instagram’s new DM feature
of becoming the et all end all to relationships that are probably already on
the rocks due to infidelity. But aside from creep life that shall await us,
advertisers and spam might be lurking in our IG Direct as well.
While Instagram may not be planning ad initiatives for Instagram Direct just yet, cofounder and CEO Kevin Systrom did note during the event that marketers can potentially use the messaging feature to college images for contests. Less than two hours later, Gap did just that, soliciting comments on an Instagram post and messaging the first 15 commenters with a limited edition Gap product.
…Instagram Direct may allow brands to deal with customers on Instagram the same way that they deal with customers on Twitter. Tipograph can also imagine Gap using the new feature to communicate with employees and perhaps even stage some "surprise celebrity moments," where customers might compete to get a personal response from someone notable.
Beyond that, the source familiar with Instagram's thinking speculates that media outlets may also use the messaging feature to solicit individuals for the right to use particular photos or videos in articles.
Sounds like spam waiting to happen… but until then, enjoy
some of the IG DM memes that popped up after today’s announcement:
















































